Mayer-Osborn used Stran-Steel on 1950 Coors job in Johnstown, Colo.

Black and white advertisement for Stran-Steel, highlighting its advantages for light-load construction. It features scenes of various construction projects using Stran-Steel, along with details about its strength, durability, and applications in military and civilian structures.

By Ronald Ahrens

After being established in Denver in the late-1940s, Mayer-Osborn Construction Co. sought innovation in methods, which led to use of Stran-Steel in the elevator they built for Adolph Coors Co. at Johnstown, Colo.

It would be necessary to look at the plans for this elevator in order to know more about technique and application, but an assumption is that Stran-Steel was easier to work with than labor-intensive rebar.

The Coors job got underway in the spring of 1950. The Johnstown Breeze announced:

“Preliminary work began Tuesday on the construction of the new receiving and storage elevator for Coors’ Moravian malting barley here. The elevator, which will be of concrete and strang [sic] steel construction, is being built by the Mayer-Osborn company of Denver and will be completed prior to July 1 when harvesting normally is started on the malting barley crop to be received at the elevator.”

Stran-Steel–commonly misspelled as “Strang”–was introduced in the Good Housekeeping Stran-Steel House at the 1933 Chicago World’s Fair.

An advertisement for the Good Housekeeping-Stran-Steel House, highlighting its design and features. The illustration shows a modern steel house surrounded by greenery, with text discussing its affordability and construction benefits.

The Coors elevator went up on a former stockyards site in the railroad triangle southeast of Johnstown. The area is today known as Colorado Sweet Gold, a slick name for an industrial park.

In that long-ago time, the United States Brewers Foundation sponsored a “Beer Belongs” campaign to encourage beer drinking in the home instead of taverns. Coors was expanding its production of Moravian barley, as recorded by History Colorado:

“Coors scaled up the barley program quickly, enhancing the vertical integration of its operations and further tightening its control over the entire supply chain. A breeding program at the experimental farm the company created in 1949 in the San Luis Valley developed improved high-altitude varieties from the original seed stock … Grain storage facilities were built beginning in the 1950s near Loveland, and in Monte Vista in the San Luis Valley, collecting barley directly from the farmers and storing it until it was needed at the brewery in Golden, where a large new custom-designed malthouse was completed in 1957.”

Johnstown is twelve miles from Loveland.

Once the job got going, The Breeze reported on April 27 that burglars forced a lock at the combination tool shed and office. They stole $550-worth of stuff. Construction superintendent Ralph McAfee said the loss included two large power saws and “numerous” other tools.

Text from a document discussing the benefits of Stran-Steel, including its construction from light gauge strip steel, ease of erection by carpenters, and the compatibility with standard building practices and materials.
Stran-Steel explained in company promotional literature archived by the University of Chicago

We’ve found no further news of the construction or details of the elevator itself, but it was surely finished by September when Mayer-Osborn billed the Johnstown Town Board of Trustees $7.20 for supplies.

Additional searching reveals some aspects of Mayer-Osborn’s nature. For one, the Colorado Grain, Milling and Feed Dealers Association Bulletin reports that in an October 1952 conference, Eugene Mayer served as a member of the Equipment and Engineering Panel. Other members were Curtis Wagner, chairman; D.O. Ferris, Richardson Scale Co., Denver; Ray Barmington, Colorado A&M research engineer.

Mayer-Osborn was community-minded as well. In 1954, the Arvada Enterprise reported Mayer-Osborn’s midget baseball team would play the Lakewood Terrors on July 3.

Another item shows that, as with so many other elevators then and now, a Mayer-Osborn house could the scene of tragedy. The Associated Press had reported on July 18, 1952:

“Charles Myers, 16, of Johnstown was killed this morning when he was buried under a barley slide inside the Coors elevator here. Death was probably due to asphyxiation, but an autopsy will be held to determine the exact cause, Coroner Ross Adamson said. The coroner reported the boy and Bill Freauf, elevator manager, went inside the elevator to run grain into a truck. Mr. Freauf left the bin for about ten minutes and was unable to find the boy when he returned. Rescuers got the boy out about 40 minutes later and a Johnstown physician worked with a resuscitator for two hours in a futile attempt to revive the youth, Adamson said. The youth, a Johnstown high school student, was the son of Mr. and Mrs. Harry Myers. A sister [Marjorie] also survives.” 

It was an devastating tragedy for all.

What became of Mayer-Osborn’s barley elevator is unclear. Photos on the Colorado Sweet Gold website show nothing we would expect of an elevator from that era. Further searches concerning the elevator’s fate turns up news (link here) of an explosion and fire in October of 2005 and a “collapsed” grain elevator. No more details than that, but it suggests an unhappy outcome for Mayer-Osborn’s innovative elevator that met the needs of the Coors company in 1950.

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